From Australia's top sports brands - Speedo

Speedo women swimming suits is a world famous manufacturer of sports brand SPEEDO company. Speedo from Australia, founded in 1928, grew from a manufacturer of top grade underwear swimwear manufacturer. Since its inception, Speedo (Speedo) and the Olympic Games will have a very deep roots, won the Olympic athletes wearing Speedo swimwear many glory, becoming Speedo pride. Speedo is the FINA long-term partners and sponsors, the first five of the world's top swimmers in the Speedo sponsored four.

Currently, Speedo) product of four categories: including help to the water race swimsuit, such as shark clothing "Racing Championship Series," ultra-durable swimsuit "practice water Series", children swimsuit "Child swimming Started series" and beach pants "fashion leisure series." Speedo annually in the global launch of the new product over a thousand models.

Speedo, design, do not take fancy way, in order to keep it fresh, high-tech products developed every year launch, but also cultivate customer brand loyalty. Speedo brand positioning, an advantage over other competitors: As the company has been producing professional-grade swimsuits, most of the core customer is a professional swimmer, swimming club members, etc., and swimmers training is a year-round. Therefore, the general swimwear brand, sales generally affected by seasonality, but all year round Speedo was able to maintain a stable sales.

Speedo one piece swimsuits 1st generation Sharks at the Sydney Olympics, becoming large high-profile invention. According to statistics, more than 8 percent year swimming medalists are wearing Speedo swimwear, while 15 people, 13 people have created a swimming world record. According to "The Wall Street Journal" reported, Speedo produce high-tech swimsuit, originally only manufactured for professional swimmers, but the introduction of the consumer market, although pricing is three times higher than the casual swimwear, but the market reaction than-expected annual sales growth remained at 15% to 20%. The newly developed second generation shark swimsuit, selling is a decrease of 4% of the flow resistance, known as the world's fastest swimsuit, will also be in focus.

March 2008, Speedo had Swimming Association and Olympic Committee of Hong Kong and other professional bodies to carry out activities to promote. In line with the earlier "2004 Athens Olympic Games," promotion was held in Hong Kong in the spring and summer wrap dresses style swimwear show, the models show a second generation shark clothing; while only four countries worldwide, able to introduce shark swimsuit exhibitions.